Remember when a simple viral crochet cardigan broke the internet? We’re talking about that cardigan – the colorful patchwork masterpiece that transformed from a luxury fashion piece into a global crochet phenomenon. The Harry Styles cardigan, originally designed by British brand JW Anderson, became one of 2022’s most talked about pieces of clothing and continues to inspire crafters in 2025.
KEY TAKEAWAY BOX: The original JW Anderson cardigan worn by Harry Styles costs $1,890 (£1,250), making it one of the most expensive viral crochet inspirations ever. But here’s the secret, yarn addicts: you can create your own version for under $50 using basic crochet techniques! This guide breaks down exactly why premium patterns command high prices, reveals simplified construction methods, and provides step-by-step instructions to recreate this iconic design. The pattern has become so culturally significant that the original is now displayed in London’s V&A Museum. Whether you’re looking to understand the premium pattern market or create your own viral sensation, we’ve got everything you need to join the patchwork cardigan revolution that’s still dominating social media in 2025.
But here at Crochet Chronicles, we’re not just fascinated by the viral moment – we’re intrigued by the economics behind it. How does a crochet pattern go from free YouTube tutorial to commanding $50 or more? Why are some designers able to charge premium prices while others struggle to sell patterns for $5? And most importantly, how can you create your own version of these expensive designs without breaking the bank?
The Anatomy of a $50 Crochet Pattern
Let’s dive into what makes certain crochet patterns worth their premium price tags. The viral crochet design market has exploded in 2025, with some patterns commanding prices that would have been unthinkable just a few years ago.
What Makes a Pattern “Premium”?
| Feature | Basic Pattern ($5-10) | Premium Pattern ($30-50+) |
|---|---|---|
| Design Complexity | Single technique, repetitive stitches | Multiple techniques, innovative construction |
| Size Grading | One size or simple S/M/L | Professional grading across 8+ sizes |
| Support Materials | Written instructions only | Video tutorials, charts, technique guides |
| Testing | Self-tested | Multiple testers across skill levels |
| Photography | Basic progress photos | Professional styled shots, step-by-step images |
| Cultural Impact | Standard design | Viral potential, celebrity association |
| Time to Create | 5-10 hours | 50-100+ hours development |
Pattern designers must consider factors including sizing/grading for garments, which requires significantly more work than simple accessories. This explains why that seemingly simple cardigan pattern might cost more than you expected.
The Harry Styles Cardigan Phenomenon
The cardigan that started it all premiered during Harry Styles’ rehearsal for The Today Show on February 26, 2020. What happened next was unprecedented in the crochet world.
From Runway to Your Hook
The original JW Anderson piece wasn’t just expensive because of the brand name. In response to the social media frenzy, JW Anderson commissioned knitwear and crochet designer Ruth Herring to write a pattern for a hand-knit version, which is now generously offered for free on the JW Anderson website.
But here’s where it gets interesting for us yarn addicts: When Harry Styles made the cardigan go viral, crocheters and knitters united to create their own versions across the globe. This democratization of high fashion through crochet represents something revolutionary – the ability to recreate luxury designs with our own hands.
Breaking Down the Viral Design
Now, let’s get into the nitty-gritty of what makes this expensive crochet pattern so special and how you can recreate it yourself.
Construction Breakdown
The crochet design is made out of squares that are later stitched together, using two different square patterns with various colors to give the cardigan dimension. This modular construction is actually genius because:
- It’s beginner-friendly – just basic squares!
- Perfect for stash-busting – use whatever yarns you have
- Customizable sizing – add or subtract squares as needed
- No complex shaping – the design comes from color placement
Materials and Costs Comparison
| Component | Designer Original | DIY Version | Budget Version |
|---|---|---|---|
| Yarn | Luxury wool blend | Premium acrylic/wool | Basic acrylic |
| Cost | $200+ | $50-80 | $25-35 |
| Time Investment | N/A (purchased) | 20-30 hours | 20-30 hours |
| Skill Level | N/A | Intermediate | Advanced Beginner |
| Final Value | $1,890 | $200-300 if sold | $150-200 if sold |
The Simplified Construction Method
Ready to make your own? Here’s how Crochet Chronicles breaks down this premium crochet tutorial into manageable steps:
Square Requirements
The cardigan is made up of 85 multicolored squares: 25 squares (5×5) for the back, 10 squares (2×5) for each front panel, and 20 squares (4×5) for each sleeve.
Yarn Distribution:
- 8 squares in one color
- 7 squares in each remaining color
- Total of 11-12 colors for authentic look
The Secret to Quick Assembly
The pattern includes two different square patterns to create visual interest – one using single crochet and double crochet combinations, another using a simple seed stitch pattern.
Square Pattern #1 (Make 50):
- Chain 16
- Work 15 rows of single crochet
- Each square = approximately 4.5″ x 4.5″
Square Pattern #2 (Make 35):
- Chain 16
- Alternate SC and DC for texture
- Creates subtle diagonal pattern
Why Premium Patterns Are Worth It (Sometimes)
The crochet community at Crochet Chronicles often debates whether expensive patterns are justified. Here’s our take:
When to Invest in Premium Patterns
Worth the Investment:
- Complex garment construction you’ll wear often
- Patterns with extensive video support
- Designs from established designers with good support
- Patterns tested across multiple sizes
- Unique techniques you want to master
When to Go DIY:
- Simple geometric designs
- Basic colorwork projects
- Patterns widely available in free variations
- One-time novelty projects
- When you have strong construction skills
Current Market Trends for Premium Patterns
In 2025, TikTok crochet trends are everywhere – fast, stylish, and shareable projects that can be completed quickly gain the most traction. This has created interesting dynamics in pattern pricing:
What’s Commanding Top Dollar in 2025
| Pattern Type | Average Price | Viral Potential | Profit Margin |
|---|---|---|---|
| Wearable Garments | $15-50 | High | 80-90% |
| Home Decor | $10-30 | Medium | 85-95% |
| Amigurumi Collections | $8-25 | High | 90-95% |
| Accessories | $5-20 | Medium | 85-90% |
| Blanket Patterns | $10-40 | Low-Medium | 80-90% |
Adult-sized cardigans can sell for $50 to $100 or more, depending on the detail and yarn quality. This explains why pattern designers are focusing on wearable designs.
Creating Your Own Viral-Worthy Design
Want to create the next expensive crochet pattern sensation? Here’s what we’ve learned from analyzing successful premium patterns:
The Viral Formula
- Visual Impact – Bold colors, interesting textures
- Cultural Relevance – Tie into current trends or celebrities
- Accessibility – Complex-looking but simple execution
- Shareability – Photographs well, creates “wow” moments
- Customization – Allows for personal expression
Pricing Your Patterns Strategically
New pattern designers should consider setting a baseline price (typically $5 for basic accessories) and adjust based on complexity, sizing options, and support materials included.
Alternative Approaches to the Viral Cardigan
Not ready to tackle 85 squares? Here are simplified versions that still capture the essence:
The Mini Version (Baby/Toddler Size)
- Only 35 squares needed
- Perfect for practicing technique
- Makes adorable photo prop
- Can complete in a weekend
The Vest Version
- Eliminate sleeves = 45 squares
- Modern, wearable style
- Less yarn investment
- Easier fit adjustments
The Pillow Project
- Use 25 squares for throw pillow
- Test color combinations
- Lower commitment project
- Great for gifts
The Business Side of Viral Patterns
For those interested in the economics, here’s what really happens when a pattern goes viral:
Ravelry charges only 3.5% commission if you sell more than $30 worth of patterns in a month, making it an attractive platform for designers.
Platform Comparison for Selling
| Platform | Listing Fee | Commission | Best For |
|---|---|---|---|
| Ravelry | Free | 3.5% after $30/month | Established patterns |
| Etsy | $0.20 | 6.5% + payment fees | Broad audience |
| LoveCrafts | Free | 4% + $0.35 | UK/EU market |
| Own Website | Varies | 0% | Brand building |
Making It Your Own: Customization Ideas
The beauty of this viral crochet design is its adaptability. Here’s how Crochet Chronicles readers have made it unique:
Color Schemes That Work
Modern Minimalist:
- Black, white, and three shades of gray
- Sophisticated and wearable
- Goes with everything
Sunset Gradient:
- Transition from deep purple through orange to yellow
- Instagram-worthy
- Perfect for spring 2025
Earth Tones:
- The Pantone Color of the Year 2025, Mocha Mousse, celebrates warmth with the richness of coffee and cocoa.
- Incorporate browns, tans, and creams
- On-trend and timeless
The Technical Skills You’ll Master
Creating this expensive crochet pattern teaches valuable techniques:
- Perfect Tension – Essential for uniform squares
- Invisible Joining – Professional finishing
- Color Theory – Understanding what works together
- Construction Planning – Garment architecture
- Blocking Techniques – Professional finishing
Frequently Asked Questions
Q: Is it legal to sell items made from the free JW Anderson pattern? A: JW Anderson generously offers the pattern for free on their website. While the pattern is free for personal use, always check specific terms for commercial use. Most designers allow small-batch sales with credit given.
Q: How much should I charge if I make this cardigan for someone? A: Based on materials ($50-80) plus labor (20-30 hours at $15-20/hour), a handmade version could reasonably sell for $400-650. Larger, more detailed throws often go for $150 or more.
Q: Why are some crochet patterns so expensive? A: Premium patterns include professional grading, extensive testing, video tutorials, and ongoing designer support. Designers must factor in time for designing, writing, photography, testing, and pattern support.
Q: Can beginners make the Harry Styles cardigan? A: Absolutely! Since it’s made from basic squares, beginners who can crochet consistent squares can complete this project. The challenge is more in the assembly than the crochet technique.
Q: What’s the cheapest way to make this cardigan? A: Use acrylic yarn from budget brands, stick to fewer colors (5-6 instead of 11), and make a vest version. Total cost can be under $25.
Q: How long does it take to make all 85 squares? A: Each square takes 20-30 minutes for an experienced crocheter. Total time: 28-42 hours of crocheting, plus assembly time.
Q: What makes the original worth $1,890? A: Designer brand premium, quality materials, professional construction, limited availability, and celebrity association all contribute to luxury pricing.
Q: Are there other viral patterns commanding high prices? A: Yes! Mosaic crochet blankets, Sophie’s Universe variations, and other complex colorwork patterns regularly sell for $30-50.
Q: Where’s the best place to sell crochet patterns? A: Ravelry is ideal for starting out with no listing fees and low commission, while Etsy provides broader audience reach.
Q: Will this cardigan trend last through 2025? A: The patchwork cardigan remains popular in 2025, with crafters continually creating new variations and colorways. The modular construction ensures it stays relevant as makers adapt it to current color trends.
Final Thoughts from Crochet Chronicles
The journey from a $1,890 designer cardigan to a global crochet phenomenon teaches us something profound about our craft. We’re not just following patterns – we’re participating in fashion democracy, where anyone with a hook and determination can create luxury-level pieces.
Whether you’re making the Harry Styles cardigan for Instagram fame, personal satisfaction, or to understand premium pattern construction, remember that every square you crochet connects you to a worldwide community of makers who saw something beautiful and said, “I can make that.”
The expensive crochet pattern market will continue evolving, but the core truth remains: value isn’t just in the price tag. It’s in the skills you develop, the joy of creation, and the confidence that comes from wearing something you made with your own hands.
Ready to start your own viral crochet journey? Grab your hook, raid that stash, and remember – at Crochet Chronicles, we believe every yarn addict has the power to create something extraordinary. Don’t forget to share your progress with our community at https://crochetchronicles.com/ and tag us in your patchwork cardigan adventures!
Happy crocheting, yarn addicts! May your squares be even, your joints invisible, and your cardigan as iconic as Harry’s.
